Knightro -- hit or miss?
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UCF merchandise sales are up, but the new logo is news to some students.
The University of Central Florida's athletic logo, which debuted six months ago, has met with mixed reaction.
At the university, most students and fans approve, though some say mascot Knightro needs a makeover. At Central Florida businesses, retailers are delighted with the increased sales and buzz.
"The excitement has just been wonderful -- it's a great add-on for us," said Charlotte Begley, owner of Gator/Seminole/Knight Fever at 3702 Edgewater Drive in Orlando.
Begley, who also sells University of Florida and Florida State University merchandise, said sales of UCF merchandise are up from last year.
Other retailers have experienced similar results, reports Collegiate Licensing Co., a trademark and marketing company in Atlanta.
"Demand for officially licensed merchandise is at an all-time high for the University of Central Florida," said Ander Nickell, CLC university services representative.
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